The Native Ad format matches both the form and function of the user experience of the app in which it is placed. Implementing Native Ads is a great way of adding scale to your RevX campaigns, acquiring and re-engaging your users through a more engaging channel.
RevX is compliant with Native 1.0 as used in the OpenRTB 2.4. We support the in-app IAB Standard with the Native Element Units Ad Format.
In order to leverage native ads for your campaigns, please provide the Main Image, Copy (title, description, and a call-to-action) as listed below. For further information, please reach out to your RevX Account/Campaign Manager.
1. Main Image Example (1200x627, 1200x800, 1280x720)
- Title - Ad headline (consisting of up to 25 characters).
- Description - Open text field describing the ad (consisting of up to 100 characters).
- Call to Action - Text field for the call-to-action button (consisting of up to 15 characters).
App Icon is one of the components of a native ad, and as such, it needs to be utilized by the publisher in order to assemble the ad. That being said, you do not need to provide this component to RevX. Instead, we retrieve it from the respective digital store (App/Google Play Store) and forward it to the publisher.